Sandra Sanderson

As Senior Vice President of Marketing for Sobeys Inc., the second largest national grocery retailer and food distributor in Canada, Sandra oversees marketing across a broad portfolio of banners, including: Sobeys, Safeway, Thrifty Foods, Foodland, FreshCo, and Lawtons.  Sandra is a member of the Sobeys Inc. Executive Committee and is accountable for the organization’s banner brand strategies, integrated marketing, digital transformation, insights & analytics, loyalty program, sports partnerships and community investment.  Sobeys Inc. was named a 2020 Brand of the Year by Strategy under Sandra’s leadership. Sandra has extensive marketing experience in leading successful brands across diverse industries.  She was Chief Marketing and Quality Officer at Walmart Canada, where she led development of the new prototype store design and the marketing campaign to relaunch fresh food.  She also launched Walmart Media Group and drove growth of Private Label through innovation. Sandra served as Senior Vice-President of Marketing at Shoppers Drug Mart, where she oversaw the growth of the Optimum program, the relaunch of Beauty Boutique and digital transformation efforts.  Sandra also held senior marketing roles at many leading organizations including Procter & Gamble, Kraft, Coca-Cola, Canada Post, and Universal Studios.  Prior to joining Sobeys Inc., Sandra was Senior Vice President of Marketing at White House Black Market in the U.S.  Sandra currently serves on the Board of Directors for Tiary.com. Throughout her career, Sandra has invested in giving back to the Marketing community.  She was on the Canadian Marketing Association’s Board of Directors for four years, including Vice-Chair of the Board. Sandra served as Chair of Retail Council of Canada’s Senior Retail Marketing Committee and was on the Advisory Board of the Shopper Marketing Forum and Dx3.   Sandra is a frequent speaker at industry conferences, and has judged numerous awards including: CMA Awards, The Cassies, Media Agency of the Year, Shopper Innovation Awards and the Marketing Hall of Legends. Sandra was named Marketer of the Year in 2020 by the Canadian Marketing Association.  She was also a recipient of the Star Women in Grocery Award in 2015, and named Marketer of the Year by Strategy in 2012.

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