Empire becomes co-owner of Scene+; unveils refreshed loyalty strategy

Stellarton, N.S. (June 7, 2022) – Empire Company Limited (“Empire” or the “Company”) (TSX: EMP.A) today unveiled a new loyalty strategy to thrill, reward and connect with customers through Scene+, one of Canada’s leading loyalty rewards programs. Along with Scotiabank and Cineplex, Empire is now a co-owner of Scene+. Together, these iconic Canadian customer-focused brands will transform the Scene+ program into a preeminent loyalty program in Canada.

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