Mike Venton is General Manager, Discount Format for Sobeys Inc., a leading Canadian grocery retailer and food distributer. Mr. Venton is responsible for the Company’s discount strategy and leads the Merchandising, Operations and Marketing functions for FreshCo and Price Chopper stores. Prior to joining Sobeys in January 2018, Mr. Venton was the Senior Vice President of No Frills Franchise Business and was responsible for the leadership of the 255-store banner – the fastest growing business at Loblaw Companies Limited. Mr. Venton is one of the most experienced and successful discount leaders in Canada, he has an impressive resume with more than 30 years’ experience in grocery retail. Holding progressively senior roles in operations, merchandising and marketing, Mr. Venton consistently exceeded sales and profit expectations and led major strategic initiatives. Mr. Venton holds a Bachelor of Business Administration from Wilfred Laurier University and has pursued continuing education opportunities including the Executive Marketing program at Queens University in Kingston, Ontario and Competitive Strategy through Wharton School of Business at the University of Pennsylvania.