Sarah Joyce is Senior Vice President, Ecommerce for Sobeys Inc., a leading Canadian grocery retailer and food distributer. Ms. Joyce has end-to-end accountability for Sobeys’ ecommerce strategy and is responsible for the online customer offer and branding through Sobeys’ innovative Ocado partnership. Prior to joining Sobeys in June 2018, Ms. Joyce was at HBC where she was General Manager of Saksoff5th.com and Gilt.com. Accountable for strategy and all aspects of day-to-day operations, she is a seasoned, strategic new-world retail leader with a terrific track record at the forefront of online retailing. A native of Ottawa, Ontario, Ms. Joyce holds a Bachelor of Commerce from Queen’s University and an MBA from Stanford University.