Sobeys Inc. partners with Kids Help Phone to support Black and Indigenous-focused child and youth mental health programs

Stellarton, NS (May 5, 2022) – Sobeys Inc. is proud to announce Kids Help Phone as a new partner in its Family of Support: Child and Youth Mental Health Initiative (“Family of Support”). This new partnership will support two community-based mental health programs from Kids Help Phone, RiseUp and Finding Hope, to connect Black and Indigenous youth to real-time virtual counselling and crisis help. Each program provides 24/7 support for vulnerable youth, with the support of volunteer champions, counsellors and community advisors from Black and Indigenous communities. With Sobeys Inc.’s support, the RiseUp and Finding Hope programs have significant growth plans to help even more youth in Canada.